Customer experience is the top competitive advantage for brands today. We’re not making this stuff up—studies consistently show consumers are willing to pay more for great experiences, while they’re more likely to take their business elsewhere after bad ones.
You’re looking at CX all day every day, battling budget constraints, lowering OpEx, trying to hold onto talent, all while refocusing on the customer. And customer experience is definitely a competitive advantage in today’s marketplace. But on the flip side, if you’re not looking forward and evolving, it’ll become your downfall.
We’re all about looking forward around here, so Sam’s rounded up some innovative and advanced strategies to make your brand stand out for its experiences.
This episode was adapted from our article, “6 Best Practices in CX for Forward-Thinking Brands.”
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Written and hosted by Sam Salerno.
Produced and engineered by Jared Evers.
Edited, mixed, and mastered by Adam Griffith.
Artwork designed by Rob Beckham.